Mahindra & Mahindra, a name synonymous with rugged SUVs and robust engineering in India, has officially launched the much-anticipated XUV 3XO, the updated version of its popular subcompact SUV, previously known as the XUV300. This refreshed model not only carries forward Mahindra’s legacy of power and safety but also brings a host of premium features, cutting-edge technology, and design enhancements to the ever-competitive Indian SUV market.
In a segment crowded with worthy contenders like the Hyundai Venue, Kia Sonet, Maruti Brezza, and Tata Nexon, Mahindra’s XUV 3XO aims to carve out a niche by offering a blend of performance, style, and feature-rich interiors — all at a compelling price point. Here’s a detailed breakdown of what the new Mahindra XUV 3XO brings to the table.
A Fresh Design Language with Global Appeal
One of the most striking changes in the new XUV 3XO is its redesigned exterior. Mahindra has refined the SUV’s stance to look more assertive, sporty, and urban-friendly. While the original XUV300 had a fairly muscular design, the 3XO version takes it further with:
- A revised front grille with a bolder, piano-black finish and chrome accents.
- Sleeker LED headlamps with DRLs (Daytime Running Lamps) that now stretch into the grille, giving it a modern and aggressive look.
- A new bumper design with sharp creases and aerodynamic detailing.
- Stylish 18-inch dual-tone alloy wheels that give the SUV a planted and dynamic appearance.
- A refreshed rear profile with connected LED tail lamps and an integrated roof spoiler.
These design upgrades bring the XUV 3XO more in line with global compact SUV aesthetics, positioning it as a premium-looking alternative in the sub-4-meter category.
A Cabin That Screams Premium
Step inside the XUV 3XO, and you’ll immediately notice the upgraded cabin materials, sophisticated layout, and added comfort features. The dual-tone interior with soft-touch leatherette upholstery, ambient lighting, and a redesigned dashboard makes it one of the most stylish interiors in its class.
Key upgrades in the cabin include:
- A 10.25-inch touchscreen infotainment system with wireless Android Auto and Apple CarPlay.
- A fully digital instrument cluster with custom display themes.
- Dual-zone automatic climate control with rear AC vents.
- A first-in-segment panoramic sunroof, enhancing cabin spaciousness and appeal.
- Premium Arkamys 7-speaker sound system with immersive audio tuning.
- Rear seat armrest with cupholders and additional USB Type-C charging ports.
The ergonomic seating and enhanced rear-seat space, thanks to better under-thigh support and improved cushioning, make the XUV 3XO well-suited for both city commutes and long highway drives.
Performance That’s Both Fun and Efficient
The Mahindra XUV 3XO retains the engine options that have won it praise in the past, but with refined tuning and improved fuel efficiency. Buyers can choose from:
- 1.2L mStallion TGDi Turbo Petrol – Producing around 130 hp and 230 Nm of torque, it offers peppy performance with minimal turbo lag.
- 1.2L Turbo Petrol MPFi – A more economical choice, ideal for daily city driving.
- 1.5L Turbo Diesel Engine – Delivers 115 hp and a robust 300 Nm of torque, making it one of the most powerful diesels in the segment.
The new 6-speed automatic transmission has been re-tuned for smoother gear shifts, while the manual variants offer crisp and responsive driving dynamics. The ride quality remains a strong suit for Mahindra, with the XUV 3XO featuring finely-tuned suspension that handles rough roads with ease while maintaining stability at high speeds.
With ARAI-claimed mileage figures ranging between 18–21 km/l, the XUV 3XO is not only powerful but also fuel-efficient.
Advanced Safety and Driver Assistance Features
Safety has always been a core focus for Mahindra, and the XUV 3XO is no exception. In fact, it builds upon its predecessor’s 5-star Global NCAP safety rating with even more tech-loaded protection features.
Highlighted safety features include:
- 6 airbags standard across most variants.
- Electronic Stability Program (ESP) with Hill Start Assist and Hill Descent Control.
- 360-degree camera with front and rear parking sensors.
- Advanced ADAS Level 2 suite, which includes features like:
- Lane Departure Warning
- Adaptive Cruise Control
- Autonomous Emergency Braking
- Traffic Sign Recognition
- Tyre Pressure Monitoring System (TPMS)
- ISOFIX child seat mounts and all-wheel disc brakes
These additions make the XUV 3XO one of the safest and most tech-savvy SUVs in its segment, directly appealing to urban families and tech-forward buyers.
Infotainment, Connectivity, and Smart Features
With the Indian car buyer becoming increasingly tech-conscious, Mahindra has ensured that the XUV 3XO offers connected car features via its AdrenoX platform.
Some smart features include:
- Over-the-air (OTA) updates for the infotainment system and ECU.
- Remote engine start/stop, lock/unlock, and AC control via smartphone.
- Live location tracking, vehicle diagnostics, and driving behavior analysis.
- Integration with Amazon Alexa for voice commands.
- Valet Mode, geo-fencing, and anti-theft alerts.
The digital integration of car systems makes the 3XO feel futuristic and intelligent, helping it stay ahead of similarly priced rivals.
Pricing and Variant Lineup
Mahindra has been strategic with its pricing, offering the XUV 3XO in multiple variants to cater to both value seekers and premium buyers. While official pricing varies slightly by region, the starting price is expected to be around ₹8.49 lakh (ex-showroom), with the top-end variant going up to ₹13.99 lakh (ex-showroom).
With multiple powertrain choices, feature-rich variants, and an optional automatic across most trims, Mahindra is giving buyers maximum flexibility in choosing the right fit.
Market Position and Competition
The subcompact SUV segment in India is arguably the most competitive, with every major automaker fielding a strong contender. The XUV 3XO will be locking horns with:
- Hyundai Venue – Known for its premium interiors and smooth DCT.
- Kia Sonet – Stylish and tech-laden with a wide variant spread.
- Tata Nexon – Popular for its safety rating and bold design.
- Maruti Suzuki Brezza – Reliable and fuel-efficient with wide service reach.
What gives the XUV 3XO an edge is its blend of class-leading safety, feature-rich interiors, powerful engine options, and Mahindra’s reputation for build quality.
Final Verdict: A Game-Changer for Mahindra?
The Mahindra XUV 3XO represents more than just a facelift — it’s a strategic product update aimed at positioning Mahindra as a serious player in the premium urban SUV space. With bold design tweaks, a plush and high-tech interior, robust safety features, and flexible engine choices, the XUV 3XO is a compelling proposition.
For buyers looking for an SUV that balances performance, safety, luxury, and smart technology, the XUV 3XO might just be the most well-rounded offering under ₹15 lakh today.
Conclusion
Mahindra has successfully raised the bar with the XUV 3XO. It retains the core strengths of its predecessor while evolving into a more premium, feature-rich, and connected SUV for today’s discerning buyers. As it enters showrooms and starts reaching customers, the 3XO is likely to shake up its segment and possibly emerge as a frontrunner in the sub-compact SUV race.
If you’re in the market for a car that’s powerful, stylish, safe, and loaded with premium features — the Mahindra XUV 3XO deserves a serious look.